Webinar Recap: The New Rules of Facebook: Finding Job Candidates

Webinar Recap: The New Rules of Facebook: Finding Job Candidates

12:29 20 August in Articles, Best Practices, Careers, Engagement, Human Resources, Jobs, Marketing, Recruiting, SmartPractices, Social Media, Staffing, Webinars, Workforce

Sourcing and recruiting via social media is gaining in popularity, and according to a 2017 survey conducted by CareerBuilder, it was discovered that over 70% of hiring companies use social media to find top talent. This percentage marries well with job seeker usage of social media for finding jobs. According to an article in Inc. magazine, 79% of job seekers use social media in their career search. In support of this recruiting technique, SmartSearch hosted a webinar focused on using Facebook as a viable sourcing tool.

On August 16, 2018. Shally Steckerl, the founder of The Sourcing Institute, lead a fascinating presentation that instructed our attendees on how to use Facebook effectively for sourcing candidates. He demonstrated various search techniques using “nodes” which are people, pages, events or groups found on Facebook. Because of Facebook’s ever-changing algorithm, using Facebook can be a challenging recruiting tool, but with the use of properly and specifically constructed search strings, sourcers and recruiters can easily find and identify the people they need.

Click here to learn more about sourcing and recruiting with Facebook search strings and to access the webinar recording.

SmartSearch is the proud sponsor of SmartPractices webinars in our series of best practices webinars for the HR, recruiting and staffing communities.


Photo courtesy of Glen Carrie

Cyndy Trivella


Cyndy brings her 20 years' experience in HR marketing and communications to her marketing role. An early adopter of social media, she was recognized by Huffington Post as one of the most socially visible professionals in the Human Resources space.

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