Webinar Recap: Optimizing Modern-day Recruitment Marketing

Webinar Recap: Optimizing Modern-day Recruitment Marketing

18:56 31 March in Articles, Artificial Intelligence (AI), Best Practices, Brand Reputation, Engagement, HR Technology, Innovation, Jobs, Marketing, Recruiting, Sales, Social Media, Staffing, Technology, Webinars

Finding and keeping talented employees is not a small task. With the “war for talent” still surging strong, many companies are scrambling to find the right people to fill their positions. This sense of urgency and the struggle with the competition getting to these desired candidates first can sometimes lead companies down the wrong path. Being in reactive mode versus a proactive, strategic position can have companies missing out on good candidates and sometimes hastily hiring the wrong people.

On Tuesday, March 31, 2020, Haley Marketing CEO, David Searns, conducted an informative webinar where he discussed what modern-day recruitment marketing techniques are garnering staffing agencies and employers the best results for finding and hiring the right talent. David talked about trends, where social media fits in, programmatic advertising, how to successfully use SEO and PPC, as well as some old-school techniques that are still in vogue, and much more.

If you missed the webinar or would like to listen again, click HERE to access the webinar recording.


SmartSearch is the proud sponsor of SmartPractices webinars in our series of best practices webinars for the HR, recruiting, and staffing communities.


Photo courtesy of Burst.

Cyndy Trivella


Cyndy brings her 20 years' experience in HR marketing and communications to her marketing role. An early adopter of social media, she was recognized by Huffington Post as one of the most socially visible professionals in the Human Resources space.

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