Haley Marketing Tag

Tired of Staffing Customer Complaints? Get Rid of the 3 Biggest Sources

16 September in Best Practices, Brand Reputation, Business, Customer Service, Engagement, Human Business, Recruiting, Sales, Staffing

Fielding too many complaints from employers and job seekers lately? Here are two of the most common ones: From clients: "That temp was minutes late to their assignment - again!" From candidates: "Nobody ever followed up with me."   At one point or another, every firm has to...

Vendor Neutrality: Why Is It important?

09 August in Articles, Best Practices, Brand Reputation, Business, HR Technology, Marketing, Sales, Technology

While at the 2019 California Staffing Professionals conference, I had the great pleasure of speaking with David Searns, CEO at Haley Marketing. Haley Marketing serves a number of our mutual clients and is a frequent contributor to our blog. David and his organization partner with...

Scared of Programmatic Advertising? Let’s Face Those Fears! (part 2)

08 July in Articles, Best Practices, Human Resources, Innovation, Marketing, Metrics, Recruiting, Staffing, Technology

The mere mention of the term "programmatic job advertising" makes staffing and recruiting professionals' eyes glaze over. Most aren't very familiar with the topic; as a result, it can seem a little intimidating. It's fine; I'm used to it! When people are scared (especially in business) they...

Scared of Programmatic Advertising? Let’s Face Those Fears! (part 1)

18 June in Articles, Best Practices, Business, HR Technology, Innovation, Jobs, Marketing, Metrics, Recruiting, Staffing, Technology

Your eyes glaze over. Your head starts spinning. Your brain hurts. Are you stuck in a nightmare 400-level college class? Nope, it's worse: You've just read the first few sentences of a blog post about using programmatic job advertising software to manage recruitment spend. It's fine; I'm used to...

Employers and Job Seekers Are Looking for Knowledge – Are You Sharing Yours?

20 May in Articles, Best Practices, Business, Customer Service, Engagement, Human Business, Jobs, Marketing, Recruiting, Social Media, Staffing

What's the best way to find qualified candidates in today's tight market?  How can I improve my chances of being called for an interview?  What value do staffing and recruiting firms really deliver? These are the types of things employers and job seekers want to know. And if...

Why Does Your Staffing Firm Need a Messaging Strategy?

15 April in Articles, Best Practices, Brand Reputation, Business, Engagement, Human Business, Innovation, Marketing, Staffing

First off, what IS a messaging strategy? A messaging strategy is your agency's guide for creating clear, compelling marketing communications that: Concisely define who you are and what you do Distinguish your firm from market competitors Resonate with employers and job seekers Guide copy for your...

It’s Time for a Chat – about Chatbots, That Is

14 March in Articles, Artificial Intelligence (AI), Best Practices, HR Technology, Innovation, Jobs, Marketing, Recruiting, Staffing, Technology

Still think chatbots are creepy and impersonal? It's time to shift your mindset. Mobile technology has taken over the staffing and recruiting landscape. Instantaneous, global exchange of information is now the norm. Job seekers' and employers' expectations for real-time service are rising. People want on-the-go,...

What Should Your Staffing Firm Do About Negative Online Reviews?

06 February in Articles, Best Practices, Brand Reputation, Business, Customer Service, Engagement, Human Business, Marketing, Recruiting, Staffing

"Help: My staffing firm just received a negative review on our Facebook page. What should I do?" While you might be tempted to get rid of the comment, that's not a good idea. Here's why: You've built a wonderful business. You pride yourself on providing an exceptional experience...

The Best Staffing Website Leverage Targeting Technology: Remarketing

14 January in Articles, Best Practices, Brand Reputation, Business, Customer Service, Engagement, HR Technology, Marketing, Recruiting, Staffing, Technology

Upgrading or overhauling your staffing website in 2019? Smart move. A killer website is critical to winning (and retaining) business and talent in the staffing industry. But even the most beautiful, modern, well-written site won't drive sales and qualified applications unless it keeps people coming back again...

Want to Create a Better Customer Experience? Start with Your Own Employees!

19 December in Articles, Best Practices, Business, Customer Service, Engagement, Human Business, Well-being, Workplace

When most people think of customers, they think of clients or consumers. But your employees are customers, too. And if you're looking to dramatically improve your customer experience, your employees are a great place to start. Employee experience directly impacts customer experience. I say it all the time:...