Haley Marketing Tag

2020 Email Tips for Your Staffing Firm

12 December in Articles, Best Practices, Business, Email, Engagement, Marketing, Recruiting, Sales, Staffing

This time of year, we're all busy. Employers have projects to wrap up. Budgets to plan. Deadlines to hit. And for many, the holidays are the busiest season of all. Job seekers are busy, too. With the pressure of the holidays, many put their search on hold...

Make Your Staffing Firm the Talk of Thanksgiving

21 November in Best Practices, HR Technology, Jobs, Marketing, Recruiting, Social Media, Staffing, Technology

Thanksgiving is just around the corner. Across the nation, employers and job seekers will be checking out of their daily routine for a much-deserved long weekend. How can your staffing agency stay top of mind during this time – and even gain sales leads, followers and...

Staffing Website Design Trends for 2020 and Beyond

21 October in Articles, Best Practices, Brand Reputation, Business, HR Technology, Marketing, Sales, Staffing, Technology

Is your website producing all the results it could (and should) for your firm? Maybe it's time to look at it with a fresh set of eyes. Design trends, tools, and best practices evolve at breakneck speed. Over time, the branding of your site may no...

Tired of Staffing Customer Complaints? Get Rid of the 3 Biggest Sources

16 September in Best Practices, Brand Reputation, Business, Customer Service, Engagement, Human Business, Recruiting, Sales, Staffing

Fielding too many complaints from employers and job seekers lately? Here are two of the most common ones: From clients: "That temp was minutes late to their assignment - again!" From candidates: "Nobody ever followed up with me."   At one point or another, every firm has to...

Vendor Neutrality: Why Is It important?

09 August in Articles, Best Practices, Brand Reputation, Business, HR Technology, Marketing, Sales, Technology

While at the 2019 California Staffing Professionals conference, I had the great pleasure of speaking with David Searns, CEO at Haley Marketing. Haley Marketing serves a number of our mutual clients and is a frequent contributor to our blog. David and his organization partner with...

Scared of Programmatic Advertising? Let’s Face Those Fears! (part 2)

08 July in Articles, Best Practices, Human Resources, Innovation, Marketing, Metrics, Recruiting, Staffing, Technology

The mere mention of the term "programmatic job advertising" makes staffing and recruiting professionals' eyes glaze over. Most aren't very familiar with the topic; as a result, it can seem a little intimidating. It's fine; I'm used to it! When people are scared (especially in business) they...

Scared of Programmatic Advertising? Let’s Face Those Fears! (part 1)

18 June in Articles, Best Practices, Business, HR Technology, Innovation, Jobs, Marketing, Metrics, Recruiting, Staffing, Technology

Your eyes glaze over. Your head starts spinning. Your brain hurts. Are you stuck in a nightmare 400-level college class? Nope, it's worse: You've just read the first few sentences of a blog post about using programmatic job advertising software to manage recruitment spend. It's fine; I'm used to...

Employers and Job Seekers Are Looking for Knowledge – Are You Sharing Yours?

20 May in Articles, Best Practices, Business, Customer Service, Engagement, Human Business, Jobs, Marketing, Recruiting, Social Media, Staffing

What's the best way to find qualified candidates in today's tight market?  How can I improve my chances of being called for an interview?  What value do staffing and recruiting firms really deliver? These are the types of things employers and job seekers want to know. And if...

Why Does Your Staffing Firm Need a Messaging Strategy?

15 April in Articles, Best Practices, Brand Reputation, Business, Engagement, Human Business, Innovation, Marketing, Staffing

First off, what IS a messaging strategy? A messaging strategy is your agency's guide for creating clear, compelling marketing communications that: Concisely define who you are and what you do Distinguish your firm from market competitors Resonate with employers and job seekers Guide copy for your...

It’s Time for a Chat – about Chatbots, That Is

14 March in Articles, Artificial Intelligence (AI), Best Practices, HR Technology, Innovation, Jobs, Marketing, Recruiting, Staffing, Technology

Still think chatbots are creepy and impersonal? It's time to shift your mindset. Mobile technology has taken over the staffing and recruiting landscape. Instantaneous, global exchange of information is now the norm. Job seekers' and employers' expectations for real-time service are rising. People want on-the-go,...