Haley Marketing Tag

Employers and Job Seekers Are Looking for Knowledge – Are You Sharing Yours?

20 May in Articles, Best Practices, Business, Customer Service, Engagement, Human Business, Jobs, Marketing, Recruiting, Social Media, Staffing

What's the best way to find qualified candidates in today's tight market?  How can I improve my chances of being called for an interview?  What value do staffing and recruiting firms really deliver? These are the types of things employers and job seekers want to know. And if...

Why Does Your Staffing Firm Need a Messaging Strategy?

15 April in Articles, Best Practices, Brand Reputation, Business, Engagement, Human Business, Innovation, Marketing, Staffing

First off, what IS a messaging strategy? A messaging strategy is your agency's guide for creating clear, compelling marketing communications that: Concisely define who you are and what you do Distinguish your firm from market competitors Resonate with employers and job seekers Guide copy for your...

It’s Time for a Chat – about Chatbots, That Is

14 March in Articles, Artificial Intelligence (AI), Best Practices, HR Technology, Innovation, Jobs, Marketing, Recruiting, Staffing, Technology

Still think chatbots are creepy and impersonal? It's time to shift your mindset. Mobile technology has taken over the staffing and recruiting landscape. Instantaneous, global exchange of information is now the norm. Job seekers' and employers' expectations for real-time service are rising. People want on-the-go,...

What Should Your Staffing Firm Do About Negative Online Reviews?

06 February in Articles, Best Practices, Brand Reputation, Business, Customer Service, Engagement, Human Business, Marketing, Recruiting, Staffing

"Help: My staffing firm just received a negative review on our Facebook page. What should I do?" While you might be tempted to get rid of the comment, that's not a good idea. Here's why: You've built a wonderful business. You pride yourself on providing an exceptional experience...

The Best Staffing Website Leverage Targeting Technology: Remarketing

14 January in Articles, Best Practices, Brand Reputation, Business, Customer Service, Engagement, HR Technology, Marketing, Recruiting, Staffing, Technology

Upgrading or overhauling your staffing website in 2019? Smart move. A killer website is critical to winning (and retaining) business and talent in the staffing industry. But even the most beautiful, modern, well-written site won't drive sales and qualified applications unless it keeps people coming back again...

Want to Create a Better Customer Experience? Start with Your Own Employees!

19 December in Articles, Best Practices, Business, Customer Service, Engagement, Human Business, Well-being, Workplace

When most people think of customers, they think of clients or consumers. But your employees are customers, too. And if you're looking to dramatically improve your customer experience, your employees are a great place to start. Employee experience directly impacts customer experience. I say it all the time:...

Social Recruiting Strategies to Survive the Loss of Free Job Postings on Indeed

15 November in Articles, Best Practices, HR Technology, Human Resources, Jobs, Marketing, Mobile, Recruiting, Social Media, Staffing, Technology, Workforce

Unless you've been living under a rock, you're well aware of the upcoming policy change Indeed announced several weeks ago. While industry professionals are speculating about the reasons behind Indeed's announcement, the impact is clear: Effective January 7, 2019, if you want your jobs to be...

Scary Things Staffing Recruiters do to Drive Great Candidates Away

04 October in Best Practices, Brand Reputation, Customer Service, Engagement, Human Business, Jobs, Marketing, Recruiting, Staffing, Workforce

Ever been ghosted by a candidate? It's a "new normal" in staffing – and it's extremely frustrating. Viable candidates seem to vanish without a trace in the midst of the recruiting process, never to be heard from again. But recruiters aren't blameless. The word ghosting is now being...

Staffing Firms can Build a Culture of Customer Service

14 August in Articles, Best Practices, Brand Reputation, Business, Customer Service, Engagement, Human Business, Marketing, Sales, Staffing, Training, Workplace

Question: What's true of love, health and a culture of customer service? Answer: You can't buy any of them! As any savvy staffing professional knows, great customer experiences start with a great culture – one that's focused on serving the best interests of clients and candidates. And...

Strengthen Your Staffing Firm’s Brand with Social Advertising

23 July in Articles, Best Practices, Brand Reputation, Business, Human Business, Marketing, Sales, Social Media, Staffing

The most well-known brands are powerful. Evocative. Instantly recognizable: Think "Coca-Cola," and you'll instantly crave a cold beverage. Think "Nike," and you'll probably imagine your next workout. Think "Southwest Airlines," and you might start dreaming about getting away for a quick vacation.   These seemingly kneejerk brand impressions aren’t...