Employer Brand Tag

What Should Your Staffing Firm Do About Negative Online Reviews?

06 February in Articles, Best Practices, Brand Reputation, Business, Customer Service, Engagement, Human Business, Marketing, Recruiting, Staffing

"Help: My staffing firm just received a negative review on our Facebook page. What should I do?" While you might be tempted to get rid of the comment, that's not a good idea. Here's why: You've built a wonderful business. You pride yourself on providing an exceptional experience...

Scary Things Staffing Recruiters do to Drive Great Candidates Away

04 October in Best Practices, Brand Reputation, Customer Service, Engagement, Human Business, Jobs, Marketing, Recruiting, Staffing, Workforce

Ever been ghosted by a candidate? It's a "new normal" in staffing – and it's extremely frustrating. Viable candidates seem to vanish without a trace in the midst of the recruiting process, never to be heard from again. But recruiters aren't blameless. The word ghosting is now being...

Staffing Firms can Build a Culture of Customer Service

14 August in Articles, Best Practices, Brand Reputation, Business, Customer Service, Engagement, Human Business, Marketing, Sales, Staffing, Training, Workplace

Question: What's true of love, health and a culture of customer service? Answer: You can't buy any of them! As any savvy staffing professional knows, great customer experiences start with a great culture – one that's focused on serving the best interests of clients and candidates. And...

Exiting Employees: Gone Today, Here Tomorrow

11 July in Brand Reputation, Customer Service, Engagement, Human Business, Human Resources, Recruiting, Staffing, Workplace

In a 2016 article published on SHRM.org, Stay in Touch with Former Employees; One Could Be Your Next Hire the author describes some of the dos and don’ts as to what companies can and should do to protect their brand image when employees leave an...

Doug Coull on the Benefits of Flexible Workplaces

25 June in Articles, Business, Careers, Customer Service, Engagement, Human Business, Recruiting, Sales, Well-being, Workplace

I had the pleasure of speaking with Doug Coull, CEO of APS, Inc., makers of SmartSearch applicant tracking systems. Doug keeps a close watch over his company and has a genuine interest in making his company an employer of choice. He has a clearly defined...

Tips for Better Staffing and Recruiting Content Marketing

18 June in Best Practices, Brand Reputation, Business, Engagement, Jobs, Marketing, Recruiting, Sales, Staffing

It's everywhere you look: Facebook, Twitter, Instagram and LinkedIn. Company websites. YouTube. Email. Direct mail. It's content marketing – and you'll find it anywhere business communication is happening. What is content marketing? If you're not familiar with this marketing technique, it's about using ideas to capture attention, and...

career fair

Recruiters – Profit from Your Career Fair Attendance

21 May in Applicant Tracking Systems, Articles, Best Practices, Brand Reputation, Business, Career Fairs, Human Business, Jobs, Recruiting, Sales, Staffing, Webinars

I work with organizations that want to Recruit, Onboard, and Retain Top Talent.  As a professional recruiter since 1981, I have worked close to 300 Career Fairs; and spoken formally prior to the Career Fair at many of them to groups of candidates on Getting...

What is Employee Experience and Why is It Trending in 2018?

15 May in Best Practices, Brand Reputation, Business, Careers, Engagement, Human Business, Human Resources, Technology, Well-being, Workplace

To put it as simply as possible, employee experience is commonly defined as "the sum of everything that an employee goes through during his or her connection with their employer." So, it's not necessarily just about the direction of your HR department, or your employee...

Convert Your Social Audience into Candidates – Get Them OFF Social Media!

16 April in Articles, Best Practices, Brand Reputation, Business, Careers, Engagement, Human Business, Human Resources, Jobs, Recruiting, Social Media, Staffing

Using social media to attract candidates to your staffing or recruiting firm? It's a smart strategy. Blogging is a great way to build your employment brand. And with a variety of social sites to choose from, there are options to connect with all types of active...

Employee Advocacy

11 December in Best Practices, Business, Engagement, Human Business, Innovation, Well-being, Workplace

Why Does Culture and Advocacy Matter? There is a lot of research out there that supports the direct correlation between employee satisfaction and its impact on customer satisfaction.  When employees are engaged advocates, they will go the extra mile for the customer, seeking out alternate and...