brand reputation Tag

Why Does Your Staffing Firm Need a Messaging Strategy?

15 April in Articles, Best Practices, Brand Reputation, Business, Engagement, Human Business, Innovation, Marketing, Staffing

First off, what IS a messaging strategy? A messaging strategy is your agency's guide for creating clear, compelling marketing communications that: Concisely define who you are and what you do Distinguish your firm from market competitors Resonate with employers and job seekers Guide copy for your...

What Should Your Staffing Firm Do About Negative Online Reviews?

06 February in Articles, Best Practices, Brand Reputation, Business, Customer Service, Engagement, Human Business, Marketing, Recruiting, Staffing

"Help: My staffing firm just received a negative review on our Facebook page. What should I do?" While you might be tempted to get rid of the comment, that's not a good idea. Here's why: You've built a wonderful business. You pride yourself on providing an exceptional experience...

Scary Things Staffing Recruiters do to Drive Great Candidates Away

04 October in Best Practices, Brand Reputation, Customer Service, Engagement, Human Business, Jobs, Marketing, Recruiting, Staffing, Workforce

Ever been ghosted by a candidate? It's a "new normal" in staffing – and it's extremely frustrating. Viable candidates seem to vanish without a trace in the midst of the recruiting process, never to be heard from again. But recruiters aren't blameless. The word ghosting is now being...

Staffing Firms can Build a Culture of Customer Service

14 August in Articles, Best Practices, Brand Reputation, Business, Customer Service, Engagement, Human Business, Marketing, Sales, Staffing, Training, Workplace

Question: What's true of love, health and a culture of customer service? Answer: You can't buy any of them! As any savvy staffing professional knows, great customer experiences start with a great culture – one that's focused on serving the best interests of clients and candidates. And...

Strengthen Your Staffing Firm’s Brand with Social Advertising

23 July in Articles, Best Practices, Brand Reputation, Business, Human Business, Marketing, Sales, Social Media, Staffing

The most well-known brands are powerful. Evocative. Instantly recognizable: Think "Coca-Cola," and you'll instantly crave a cold beverage. Think "Nike," and you'll probably imagine your next workout. Think "Southwest Airlines," and you might start dreaming about getting away for a quick vacation.   These seemingly kneejerk brand impressions aren’t...

Exiting Employees: Gone Today, Here Tomorrow

11 July in Brand Reputation, Customer Service, Engagement, Human Business, Human Resources, Recruiting, Staffing, Workplace

In a 2016 article published on SHRM.org, Stay in Touch with Former Employees; One Could Be Your Next Hire the author describes some of the dos and don’ts as to what companies can and should do to protect their brand image when employees leave an...

Tips for Better Staffing and Recruiting Content Marketing

18 June in Best Practices, Brand Reputation, Business, Engagement, Jobs, Marketing, Recruiting, Sales, Staffing

It's everywhere you look: Facebook, Twitter, Instagram and LinkedIn. Company websites. YouTube. Email. Direct mail. It's content marketing – and you'll find it anywhere business communication is happening. What is content marketing? If you're not familiar with this marketing technique, it's about using ideas to capture attention, and...