SmartSearch Optimizes Job Postings for Google Jobs Search

SmartSearch Optimizes Job Postings for Google Jobs Search

18:15 10 August in Applicant Tracking Systems, Careers, HR Technology, Innovation, Jobs, Recruiting, Staffing, Technology
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Once again, SmartSearch delivers the latest developments in the recruitment marketplace to our customers.  We recently completed updates to the SmartSearch Career Center integration to include Structured Data coding for Google Jobs new AI-powered search engine.

Google Jobs allows candidates to search for jobs across virtually all major online job boards like Monster, CareerBuilder, as well as social channels including LinkedIn, Facebook and many other popular sites. Google’s meta search will also pull job listings it finds on a company’s website – provided the jobs pages are coded properly.

As soon as we heard about the new Google Jobs search, SmartSearch got the specifications for optimization & began coding our Career Center to meet the requirements for both desktop and mobile searches. We can apply this upgrade to existing clients and will apply the optimization to all new Career Center implementations. Existing clients must request the Google Jobs optimization, and there will be a nominal fee for a website update.

Similar to Indeed, Google Jobs will “scrape” jobs from a variety of sites including employers’ web pages as long as they’re optimized. It’s also important to note that, unlike Indeed and other meta-search engines, no one can post jobs directly to Google Jobs.

Here’s what we’ve been reading about Google Jobs:

Here’s What We Know (and Don’t Know) About Google’s New Jobs Search

Want Your Job Postings to Rank Well in Google for Jobs? Follow These 7 Optimization Strategies

We noted that it may be a while before you see the Google Jobs search yourself, as Google typically rolls our new functions gradually, testing thoroughly before releasing new features on a worldwide scale.

Also, there’s been a lot of buzz about Google’s new, proprietary ATS product:

Google Enters the ATS Market With a Full-Featured Tool For Small and Mid-Sized Businesses

First Google for Jobs, now Hire: How Does Google’s New ATS App Stack Up?

We think that the Google Hire ATS is comparable to LinkedIn’s offering of basic ATS/CRM capabilities, as do many other types of HR/recruiting service providers such as job boards, background checking vendors and HRIS with an ATS module.  It appears the Google Hire ATS will not work for non-G-Suite users. There are many questions about configurability or if it’s a “one size fits all” solution, if other employment documents can be stored beside resumes, what level of customer support (if any) is available, and if a customer actually “owns” the data they store in Google’s ATS.

4 Reasons to Proceed with Caution on Google Hire

Google’s Jump in the ATS Market—What Does It Mean for Recruiting?

While the jury’s still out on how Google Hire will fit into the ATS marketplace, we appreciate that Google recognizes the importance of talent acquisition and employment branding to businesses, and expect the Google Jobs will be a big hit with job seekers.

 

Photo courtesy of SEO.

Sylvia Dahlby

sylvia@aps2k.com

Sylvia Dahlby is a Rainmaker at SmartSearch, an industry-leading applicant tracking system developed by Advanced Personnel Systems (APS). Sylvia has worked in the recruitment advertising & technology industry since 1978, and has tele-worked from home since 1990. She currently resides in Hilo, and serves on the 2019 SHRM Hawaii Chapter Board of Directors as one of two Big Island representatives.

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