Our Team Of Recruitment Technology Experts

Our Leadership and Team Of Experts

Meet Our Team Of Innovators & Experts In The Recruitment Technology Industry 
LJ Morris
President & CTO

As the President of SmartSearch, LJ leads the organization by acknowledging the intersection between technology and the end-user. LJ oversees the day-to-day operations along with the advancements of the company's software product and is a staunch advocate of agile development and adaptable technology. Using his 20+ years' experience in the technology space, LJ is excited to bring SmartSearch to new heights and markets and is committed to driving revenue along with nurturing the client and vendor partnerships he and his staff have developed over the past 33 years. LJ holds an MBA in Finance, a BS in General Business, and Computer Science.

Farshad Farhand
VP, Software Development

Farshad has over 22 years of cross-industry expertise in application development, information technology, and business flow automation. He is in charge of SmartSearch’s next-generation software development. He is an avid skier, outdoorsman and enjoys woodworking.

Debbie Sims
Client Success Director

With 20+ years at SmartSearch, Debbie has earned a ‘celebrity’ status according to many SmartSearch users. She oversees all aspects of new client implementations, including data migrations, training, candidate experience, and client-system configuration. Debbie loves delivering excellent client service, for every client, every time. For Debbie, it's about making sure clients get the most out of SmartSearch by helping them streamline existing processes or create new ones to meet their needs so they can be more productive and efficient – her record speaks for itself. Notably, Debbie is the proud mother of three children.

Jess Jebrail
Professional Services Director

Jess works with SmartSearch clients large and small to develop custom solutions that keep their work rising to the top water. When Jess isn’t writing code, he enjoys the outdoors and volunteer work at the California GSP Rescue.

Sylvia Dahlby
Rainmaker

Sylvia makes it rain every day at SmartSearch since 2001. She’s worked in the recruitment technology, advertising and marketing industry since before the internet was invented. She’s also a pioneer of working from home and has teleworked since 1990. Sylvia currently resides in Hilo, on the Big Island of Hawaii. She's an active member of SHRM Hawaii, Social Media Club Hawaii, Hilo Woman's Club, and volunteer at Kipaipai School of Art.

Tyler Coull
Business Development Manager

Tyler has served many roles inside SmartSearch and is proud to be an Account Manager, where his knowledge about the ins and outs of the system allows for better in-depth communication with clientele. His friendly attitude and easygoing demeanor stem from growing up in sunny San Diego, where he enjoys his free time relaxing at the beach, hiking, camping, and spending quality time with friends and family.

Colin Craig
IT Director

Colin is responsible for the management, strategy, and execution of IT infrastructure for the organization. He oversees technical projects in alignment with organizational goals and directs the effective delivery of networks, development, and disaster recovery systems and processes. He, also, develops, manages, and tracks the IT department's annual budget, and consults with senior-level stakeholders across the organization to identify business and technology needs to optimize the use of information technology. Ensuring the smooth delivery and operation of IT services by monitoring systems performance and providing direction, guidance, and training to IT staff are part of his role at SmartSearch.

Brian Paez
Technical Support Manager

Brian enjoys taking complex problems and turning them into simple solutions. He has a passion for writing code and studying the logic and structure of technology, and always strives to learn new material and systems. He has a background in technology infrastructure, including workstations, networks, servers, and software, as well as developing new and improved solutions that align with business strategies. When he’s not coding or working with technology, Brian can be found traveling the world or on the court shooting some hoops.

Maria Kelmis
Developer

As a Developer, Maria troubleshoots and fixes issues, customizes code as requested by the client, and creates new features for the SmartSearch product. She specializes in creating graphs on the dashboard and graphs in the Manager Portal. Maria is also the in-house Report Writer guru, creating custom reports for our clients and training them on Report Writer, which is why she was given the alias, “Report Writer Whisperer,” by one of our clients. To satisfy her creative side, Maria paints and is a published author.

Kevin Morris
Developer

Kevin enjoys talking with clients from all over the world and doing as much as he can to resolve any issues, apply fixes and deliver responsive customer service. With a strong technical background, he’s attentive to detail and dedicated to lifelong learning, always seeking ideas and suggestions that drive product development and continuous improvement. In his free time, you can find Kevin at the gym, at home mastering the latest video game, or outside flying drones.

Karla Pugliese
Client Success Coordinator

Karla has been with SmartSearch for over 20 years. She's done everything from edit and scan resumes (back in the day) to create tutorial videos. Today, she resides comfortably in the Client Success department, where she is following up with clients to ensure recently completed projects are meeting their expectations.

Diane Mitchell
Client Success Administrator

Diane is truly a jack-of-all-trades, and serves as a member of the Client Success department. She is the official welcoming committee for new clients in the setup of their accounts. In addition, she assists with accounting, billing, and payables duties.

Sarmad Shamoon
Technical Support Specialist

Sarmad ``Sam`` comes with many years of 5-star customer service in hospitality and strives for a long term career in the Tech-Industry. He enjoys working with anything related to support, testing complex problems, software, and system configurations.
Outside of work Sarmad will be fixing cars, traveling the world, hitting the golf range, or taking on any adventure that comes his way.

Josh Herrera
Tech Support Analyst

Josh grew up a three-sport athlete, finding my true passion to be football which gave me the opportunity to attend the University of Redlands where I went on to become a team captain and All-American. Later on, in life, I realized how much I really enjoyed computer programming and decided to attend the USCD Coding Bootcamp for Web Development, where I have embraced the challenge to be constantly learning new things.

Cyndy Trivella
Marketing Manager

Cyndy has been in the HR marketing and communications space for over 20 years and loves that she learns something new every day about what makes for good communications and products that appeal to a buying audience. When not dabbling in marketing, she enjoys helping job seekers to fine tune their career search and is always ready to lend a hand to help protect animals against abuse and neglect.

Ginger Cookie Morris
Chief Website Officer

In addition to being the Chief Website Officer, Ginger is an art aficionado. She creates beautiful masterpieces. Her favorite is called, “Chew Toys Scattered All Over the Floor for My Owner to Now Pick Up.” She also understands computer technology and can program in all sorts of languages including BARK, GROWL, and WHIMPER. Not only is she an intelligent mathematician, she is a creative writer as well. One of her more celebrated poems is called, “A Howl at Midnight.” If she is not constructing masterpieces or writing glorious literature, she is chewing on her bone or barking outside at birds. Ginger Cookie reports directly to SmartSearch President, LJ Morris.

Lucky Lou
Chief Security Officer

Lucky has a very important job at SmartSearch as our head of security. She has a nose for sniffing out trouble before it happens and is always ready to take on anything thrown her way. The SmartSearch staff relies on Lucky to save the day and to always be ready, willing and able to take on any delivery person that comes her way. One of her closest friends and colleagues at work is Ginger Cookie Morris.

Luna Coull
Chief People Officer

Luna is a spunky, loving teddy bear of a dog with a big personality
and an even bigger heart. She likes to spend her days protecting the
office from intruders and running the afternoon yoga sessions. She
takes her job very seriously and has been known to work around the
clock to keep the SmartSearch family safe. She enjoys long walks
anywhere, especially on the beach with her best friend Tyler, and
treats of all shapes and sizes.

Doug Coull
Founder & Board Director

Doug founded APS in 1986 after a successful management career in the contract engineering industry. A leader in technology development for nearly 30 years, Doug brings a unique perspective to the development and user adoption of software and technology in the HR community.

Mike Estrada
Board Director

After a decade of managing contract staffing firms, Mike made a home at APS in 1995. An early career as a contract programmer offered an opportunity to travel the world, and that is a passion he still lives today. A dugout canoe in the piranha-infested waters of the Peruvian Amazon. Sure!

  • WSP Parsons
  • VCG Corp
  • Two Roads Professional Resources
  • The Stepping Stone Group
  • TAD PGS
  • SynerfacSynerfac
  • SuperbTech IncSuperbTech Inc
  • StefaniniStefanini
  • Staff Matters
  • SIS
  • Simply Biotech
  • Search Staffing Group
  • RecruiterGuy.com
  • Rail Personnel
  • PrimeStaff
  • PDW – Performance Driven Workforce
  • NACM
  • MMC Group
  • L.J. Gonzer Associates
  • Kleinfelder
  • Kineticom
  • ImpactImpact
  • Geologics
  • eStaff, LLC
  • Datrose
  • CRSgroup
  • CPIM Group
  • Belcan
  • Amtec Engineering
  • Alphanumeric
  • Adecco
  • Accurate Placement