Make Your Staffing Firm the Talk of Thanksgiving
Thanksgiving is just around the corner. Across the nation, employers and job seekers will be checking out of their daily routine for a much-deserved long weekend.
How can your staffing agency stay top of mind during this time – and even gain sales leads, followers and new candidates?
Get busy on social media now.
Here’s the logic: At some point during the Thanksgiving holiday, members of your target audience will pull out their mobile device while their turkey is digesting and surf social media: Facebook, Twitter, Instagram, Snapchat, etc. Across social platforms, people will be looking for updates from their friends and out-of-town family members. They’ll keep refreshing, refreshing and refreshing as Uncle Bobby tells the same story for the 17th year in a row.
While they scroll through their Facebook News Feed or Instagram posts, your staffing agency could be right there.
What Works on Social Media?
Content is king. It always has been and always will be. Whether it’s blog posts, jobs, infographics, videos, podcasts or whatever is coming next, people will consume good content. Quick-hitting content remains popular, but long-form content also receives great attention.
Here’s how to put your content to work for you over the holidays:
- Promote your best-performing blog post for a couple of days. Set your target audience and budget, and your ad will be front-and-center during times when people are continually refreshing their feeds. The situation plays out like this: Aunt Susan knows her niece is looking for a job and shares this awesome post about updating your LinkedIn profile to get noticed by recruiters with her. Her niece reads the article, clicks on the link to your job board, and then applies to a job on your site.
- Promote great jobs on Facebook jobs. In addition to promoting blog content on Facebook, you can also put money behind your best jobs. The situation plays out like this: Tommy is getting married soon and needs some extra cash to pay for their memorable day. Uncle Bob sees a job post looking for extra help packing boxes for the holiday and shares it with his favorite nephew. Tommy looks at the post after dinner, applies for the job, and you call him on Monday. He starts on Wednesday.
- Try Facebook targeted advertising. If you are trying to get new business for the start of 2020, take your best B2B content and really target CEOs, principals and owners within a 15-mile radius through Facebook advertising. That situation plays out like this: The CEO of a local company might be out of the office, but a small business owner is always thinking about business. They log onto Facebook and your case study about saving a company 15% in expenses is the second thing they see (right below a picture of their best friend’s 3-year-old eating pumpkin pie). You have an awesome image, strong headline and compelling data that gets them to click on the link. To access the case study, they have to give you their name, email address and phone number. Monday morning, you have a lead in your inbox.
What are the common themes among these examples?
- Publish great content: Create information that’s timely, relevant and stands out.
- Promote that great content on social media: Reach job seekers and employers where they’re already spending their time online.
- Get the timing right: Schedule content and ads to appear in feeds when your target audience is most likely to see it.
Get these elements right, and you’ll be extremely thankful the Monday after Thanksgiving (for all the leads and applications you received!).
Photo courtesy of Element 5 Digital.