Employers and Job Seekers Are Looking for Knowledge – Are You Sharing Yours?
What’s the best way to find qualified candidates in today’s tight market?
How can I improve my chances of being called for an interview?
What value do staffing and recruiting firms really deliver?
These are the types of things employers and job seekers want to know. And if you’re a smart marketer, you can use questions like these to your agency’s advantage!
In the world of content marketing, your main goal is to attract prospects to your firm by creating original, engaging content. Logically, one of the biggest things prospects are looking for is knowledge.
Are you sharing yours?
No matter your role in your company, you have a wealth of staffing and recruiting information. Even if it’s just something you picked up in a webinar, a stat you read in a business journal, or a glowing testimonial from a candidate, you have knowledge prospects need to hear – and are desperately searching for!
The three biggest categories of knowledge and inquiries people search for fall into the following three categories:
So, how can you share your knowledge while you inspire, educate and answer your prospects? Use the following advice!
You have amazing thoughts, inspiring words, educational topics and answers to pressing questions – why not put them on your company blog? Blogs don’t have to be Pulitzer Prize-quality articles. Write down what you know: answers to questions you frequently face, industry news, an interesting tidbit you think employers, candidates or industry pros should know, and publish away! Pro tip: Have someone you trust check for spelling and grammar. But if it’s not perfect, don’t sweat it, it’s still better than nothing!
Not everyone will have the fortune of finding your articles, even after you take the time to write them. Want a shortcut? Send them directly to people’s inboxes! Email is still outperforming most modes of marketing, so if you want to get to where everyone is, send your knowledge directly to them.
Facebook and LinkedIn Groups are getting the most traffic right now. Are you posting there? Chances are slim, but if you did, you’d see how far-reaching your knowledge could be, and how you can enrich the lives of candidates, clients and the staffing/recruiting industry – just by sharing what you already know!
Employers and job seekers desperately want your knowledge.
If you could use help getting your message out, Haley Marketing is here to help. We can create a comprehensive content marketing strategy for you to share your knowledge and drive the right people to your website and through your sales and recruitment funnels.
Photo courtesy of James Pritchett.