Sales

Staffing Firms can Build a Culture of Customer Service

14 August in Articles, Best Practices, Brand Reputation, Business, Customer Service, Engagement, Human Business, Marketing, Sales, Staffing, Training, Workplace

Question: What's true of love, health and a culture of customer service? Answer: You can't buy any of them! As any savvy staffing professional knows, great customer experiences start with a great culture – one that's focused on serving the best interests of clients and candidates. And...

Strengthen Your Staffing Firm’s Brand with Social Advertising

23 July in Articles, Best Practices, Brand Reputation, Business, Human Business, Marketing, Sales, Social Media, Staffing

The most well-known brands are powerful. Evocative. Instantly recognizable: Think "Coca-Cola," and you'll instantly crave a cold beverage. Think "Nike," and you'll probably imagine your next workout. Think "Southwest Airlines," and you might start dreaming about getting away for a quick vacation.   These seemingly kneejerk brand impressions aren’t...

Doug Coull on the Benefits of Flexible Workplaces

25 June in Articles, Business, Careers, Customer Service, Engagement, Human Business, Recruiting, Sales, Well-being, Workplace

I had the pleasure of speaking with Doug Coull, CEO of APS, Inc., makers of SmartSearch applicant tracking systems. Doug keeps a close watch over his company and has a genuine interest in making his company an employer of choice. He has a clearly defined...

Tips for Better Staffing and Recruiting Content Marketing

18 June in Best Practices, Brand Reputation, Business, Engagement, Jobs, Marketing, Recruiting, Sales, Staffing

It's everywhere you look: Facebook, Twitter, Instagram and LinkedIn. Company websites. YouTube. Email. Direct mail. It's content marketing – and you'll find it anywhere business communication is happening. What is content marketing? If you're not familiar with this marketing technique, it's about using ideas to capture attention, and...

Musings From the 2018 California Staffing Professionals Conference

14 June in Articles, Artificial Intelligence (AI), Best Practices, Business, Engagement, HR Technology, Human Business, Innovation, Metrics, Recruiting, Sales, Staffing, Technology

What we learned at the 2018 CSP Conference. We loved attending the 2018 California Staffing Professionals Conference (CSP), and we're proud to support this outstanding event. We connected with clients, vendor partners, prospects and learned a lot from some of the best minds in the staffing...

career fair

Recruiters – Profit from Your Career Fair Attendance

21 May in Applicant Tracking Systems, Articles, Best Practices, Brand Reputation, Business, Career Fairs, Human Business, Jobs, Recruiting, Sales, Staffing, Webinars

I work with organizations that want to Recruit, Onboard, and Retain Top Talent.  As a professional recruiter since 1981, I have worked close to 300 Career Fairs; and spoken formally prior to the Career Fair at many of them to groups of candidates on Getting...

Free Ice Cream Today

23 April in Applicant Tracking Systems, Articles, Brand Reputation, Business, Careers, Customer Service, HR Technology, Innovation, Recruiting, Sales, Staffing, Technology

Free Ice Cream Today. That was the subject line of the first email I received when I joined SmartSearch on May 1, 2001. It came from Karla Pugleise, a co-worker I had not yet met, who I subsequently learned handled scanning hard copy resumes into...

Want Candidates to Love Your Job Postings?

20 March in Articles, Best Practices, Business, Careers, Engagement, Human Business, Human Resources, Jobs, Recruiting, Sales, Staffing, Technology

I don't need to tell you how tough it is to recruit qualified candidates these days. With unemployment near record lows and U.S. job openings soaring to a record-high 6.3 million, attracting the attention of talented job seekers is extremely difficult. How can you make candidates...

3 Tactics to Target Website Visitors and Your Candidate Database

20 February in Applicant Tracking Systems, Best Practices, Business, HR Technology, Human Business, Recruiting, Sales, Social Media, Staffing, Technology

For the staffing industry, best-practices for marketing to employers and candidates evolve almost weekly. Within the past year, changes in social media platforms and search engines have dramatically changed the ways you should connect with, engage and appeal to your target audiences. Leveraging these changes, remarketing...