Marketing

Webinar Recap: The New Rules of Facebook: Finding Job Candidates

20 August in Articles, Best Practices, Careers, Engagement, Human Resources, Jobs, Marketing, Recruiting, SmartPractices, Social Media, Staffing, Webinars, Workforce

Sourcing and recruiting via social media is gaining in popularity, and according to a 2017 survey conducted by CareerBuilder, it was discovered that over 70% of hiring companies use social media to find top talent. This percentage marries well with job seeker usage of social...

Staffing Firms can Build a Culture of Customer Service

14 August in Articles, Best Practices, Brand Reputation, Business, Customer Service, Engagement, Human Business, Marketing, Sales, Staffing, Training, Workplace

Question: What's true of love, health and a culture of customer service? Answer: You can't buy any of them! As any savvy staffing professional knows, great customer experiences start with a great culture – one that's focused on serving the best interests of clients and candidates. And...

Strengthen Your Staffing Firm’s Brand with Social Advertising

23 July in Articles, Best Practices, Brand Reputation, Business, Human Business, Marketing, Sales, Social Media, Staffing

The most well-known brands are powerful. Evocative. Instantly recognizable: Think "Coca-Cola," and you'll instantly crave a cold beverage. Think "Nike," and you'll probably imagine your next workout. Think "Southwest Airlines," and you might start dreaming about getting away for a quick vacation.   These seemingly kneejerk brand impressions aren’t...

Tips for Better Staffing and Recruiting Content Marketing

18 June in Best Practices, Brand Reputation, Business, Engagement, Jobs, Marketing, Recruiting, Sales, Staffing

It's everywhere you look: Facebook, Twitter, Instagram and LinkedIn. Company websites. YouTube. Email. Direct mail. It's content marketing – and you'll find it anywhere business communication is happening. What is content marketing? If you're not familiar with this marketing technique, it's about using ideas to capture attention, and...