Marketing

How to Win at Networking

29 October in Articles, Best Practices, Brand Reputation, Careers, Engagement, Human Business, Marketing, Networking

Does the idea of networking make you cringe? Are you envious of people who can easily reach out to anyone in their network, and consistently get meaningful results from it? Not everyone is born with a natural ability to create connections with others. But the good...

Staffing Website Design Trends for 2020 and Beyond

21 October in Articles, Best Practices, Brand Reputation, Business, HR Technology, Marketing, Sales, Staffing, Technology

Is your website producing all the results it could (and should) for your firm? Maybe it's time to look at it with a fresh set of eyes. Design trends, tools, and best practices evolve at breakneck speed. Over time, the branding of your site may no...

Vendor Neutrality: Why Is It important?

09 August in Articles, Best Practices, Brand Reputation, Business, HR Technology, Marketing, Sales, Technology

While at the 2019 California Staffing Professionals conference, I had the great pleasure of speaking with David Searns, CEO at Haley Marketing. Haley Marketing serves a number of our mutual clients and is a frequent contributor to our blog. David and his organization partner with...

Artificial Intelligence, Networking and a Time to Learn

09 July in Articles, Artificial Intelligence (AI), Best Practices, Brand Reputation, Business, Careers, Engagement, HR Technology, Human Business, Innovation, Jobs, Marketing, Metrics, Recruiting, Staffing, Technology, Training

I’ve been to the California Staffing Professionals Conference (CSP) for the last two years; this is one of the most educational and enjoyable industry conferences. All the conferenciers have such great information to share and do it so willingly for the benefit of the staffing...

Scared of Programmatic Advertising? Let’s Face Those Fears! (part 2)

08 July in Articles, Best Practices, Human Resources, Innovation, Marketing, Metrics, Recruiting, Staffing, Technology

The mere mention of the term "programmatic job advertising" makes staffing and recruiting professionals' eyes glaze over. Most aren't very familiar with the topic; as a result, it can seem a little intimidating. It's fine; I'm used to it! When people are scared (especially in business) they...

Exploring Limitless Possibilities at the California Staffing Professionals Conference

21 June in Articles, Best Practices, Business, HR Technology, Human Business, Human Resources, Innovation, Marketing, News Updates, Recruiting, Sales, Staffing, Technology, Workforce

Small steps. Giant leaps. Limitless possibilities. This was the theme of the 2019 California Staffing Professionals Conference (CSP) held Wednesday, June 5 through Saturday, June 7 at the Hotel Irvine. The celebration of the 50th anniversary of the moon landing was the perfect backdrop to...

Scared of Programmatic Advertising? Let’s Face Those Fears! (part 1)

18 June in Articles, Best Practices, Business, HR Technology, Innovation, Jobs, Marketing, Metrics, Recruiting, Staffing, Technology

Your eyes glaze over. Your head starts spinning. Your brain hurts. Are you stuck in a nightmare 400-level college class? Nope, it's worse: You've just read the first few sentences of a blog post about using programmatic job advertising software to manage recruitment spend. It's fine; I'm used to...

Employers and Job Seekers Are Looking for Knowledge – Are You Sharing Yours?

20 May in Articles, Best Practices, Business, Customer Service, Engagement, Human Business, Jobs, Marketing, Recruiting, Social Media, Staffing

What's the best way to find qualified candidates in today's tight market?  How can I improve my chances of being called for an interview?  What value do staffing and recruiting firms really deliver? These are the types of things employers and job seekers want to know. And if...

Key Elements of an Effective Talent Acquisition Strategy

01 May in Articles, Best Practices, Brand Reputation, Engagement, HR Technology, Human Business, Human Resources, Jobs, Marketing, Metrics, Recruiting, Staffing, Workforce

“Ultimately, recruiting and hiring data can be correlated with business outcomes, such as increased revenue, which positions talent acquisition as a strategic function in the business.” ~Ji-A Min, Head Data scientist, Ideal Candidate SHRM Hawaii members gathered on April 30 for a presentation by Scott Ferrin,...

Why Does Your Staffing Firm Need a Messaging Strategy?

15 April in Articles, Best Practices, Brand Reputation, Business, Engagement, Human Business, Innovation, Marketing, Staffing

First off, what IS a messaging strategy? A messaging strategy is your agency's guide for creating clear, compelling marketing communications that: Concisely define who you are and what you do Distinguish your firm from market competitors Resonate with employers and job seekers Guide copy for your...