Marketing

Exploring Limitless Possibilities at the California Staffing Professionals Conference

21 June in Articles, Best Practices, Business, HR Technology, Human Business, Human Resources, Innovation, Marketing, News Updates, Recruiting, Sales, Staffing, Technology, Workforce

Small steps. Giant leaps. Limitless possibilities. This was the theme of the 2019 California Staffing Professionals Conference (CSP) held Wednesday, June 5 through Saturday, June 7 at the Hotel Irvine. The celebration of the 50th anniversary of the moon landing was the perfect backdrop to...

Scared of Programmatic Advertising? Let’s Face Those Fears! (part 1)

18 June in Articles, Best Practices, Business, HR Technology, Innovation, Jobs, Marketing, Metrics, Recruiting, Staffing, Technology

Your eyes glaze over. Your head starts spinning. Your brain hurts. Are you stuck in a nightmare 400-level college class? Nope, it's worse: You've just read the first few sentences of a blog post about using programmatic job advertising software to manage recruitment spend. It's fine; I'm used to...

Employers and Job Seekers Are Looking for Knowledge – Are You Sharing Yours?

20 May in Articles, Best Practices, Business, Customer Service, Engagement, Human Business, Jobs, Marketing, Recruiting, Social Media, Staffing

What's the best way to find qualified candidates in today's tight market?  How can I improve my chances of being called for an interview?  What value do staffing and recruiting firms really deliver? These are the types of things employers and job seekers want to know. And if...

Key Elements of an Effective Talent Acquisition Strategy

01 May in Articles, Best Practices, Brand Reputation, Engagement, HR Technology, Human Business, Human Resources, Jobs, Marketing, Metrics, Recruiting, Staffing, Workforce

“Ultimately, recruiting and hiring data can be correlated with business outcomes, such as increased revenue, which positions talent acquisition as a strategic function in the business.” ~Ji-A Min, Head Data scientist, Ideal Candidate SHRM Hawaii members gathered on April 30 for a presentation by Scott Ferrin,...

Why Does Your Staffing Firm Need a Messaging Strategy?

15 April in Articles, Best Practices, Brand Reputation, Business, Engagement, Human Business, Innovation, Marketing, Staffing

First off, what IS a messaging strategy? A messaging strategy is your agency's guide for creating clear, compelling marketing communications that: Concisely define who you are and what you do Distinguish your firm from market competitors Resonate with employers and job seekers Guide copy for your...

Webinar Recap and Recording: Uncovering Talent In The Deep Web

01 April in Articles, Best Practices, HR Technology, Human Business, Jobs, Marketing, Recruiting, SmartPractices, Social Media, Staffing, Technology, Training, Webinars

On Wednesday, March 27, SmartSearch sponsored a webinar for clients and others interested in learning how to use the deep web to uncover information and data about people when sourcing. Presenter Shally Steckerl discussed the various techniques and methodologies people can use as part of...

Employers learn new recruitment strategies at SourceU Hawaii

14 March in Articles, Best Practices, Diversity, Engagement, Genders, Generations, HR Technology, Human Resources, Innovation, Jobs, Marketing, Recruiting, Social Media, Staffing, Technology, Training, Tutorials, Workforce

To help fill the gap between old and new recruitment methods, the Society for Human Resources Management (SHRM) Hawaii Chapter and Social Media Club of Hawaii teamed up to present SourceU Hawaii 2019, an advanced training workshop on tactical candidate sourcing & recruiting, on Thursday,...

It’s Time for a Chat – about Chatbots, That Is

14 March in Articles, Artificial Intelligence (AI), Best Practices, HR Technology, Innovation, Jobs, Marketing, Recruiting, Staffing, Technology

Still think chatbots are creepy and impersonal? It's time to shift your mindset. Mobile technology has taken over the staffing and recruiting landscape. Instantaneous, global exchange of information is now the norm. Job seekers' and employers' expectations for real-time service are rising. People want on-the-go,...

What Should Your Staffing Firm Do About Negative Online Reviews?

06 February in Articles, Best Practices, Brand Reputation, Business, Customer Service, Engagement, Human Business, Marketing, Recruiting, Staffing

"Help: My staffing firm just received a negative review on our Facebook page. What should I do?" While you might be tempted to get rid of the comment, that's not a good idea. Here's why: You've built a wonderful business. You pride yourself on providing an exceptional experience...

The Best Staffing Website Leverage Targeting Technology: Remarketing

14 January in Articles, Best Practices, Brand Reputation, Business, Customer Service, Engagement, HR Technology, Marketing, Recruiting, Staffing, Technology

Upgrading or overhauling your staffing website in 2019? Smart move. A killer website is critical to winning (and retaining) business and talent in the staffing industry. But even the most beautiful, modern, well-written site won't drive sales and qualified applications unless it keeps people coming back again...