Marketing

SmartSearch Blog: How Staffing Firms Can Use Video to Stay Top of Mind as Social Distancing Continues

Using Video When Social Distancing

13 May in Articles, Best Practices, Brand Reputation, Engagement, HR Technology, Human Resources, Innovation, Marketing, Recruiting, Social Media, Staffing, Technology, Training

Right now, staying visible is critical for your staffing firm. With so many of us forced to work remotely, account managers and recruiters alike are getting creative: adapting their business practices and adopting new digital tools like video to thrive in this economy. Some firms have stepped...

SmartSearch Blog: Social, Search and Job Board Traffic Trends During the Pandemic

Social, Search and Job Boards During the Pandemic

14 April in Articles, Careers, HR Technology, Human Business, Jobs, Marketing, Recruiting, Sales, Social Media, Staffing, Technology, Workforce

The COVID-19 pandemic has had a profound impact on the staffing industry. Some agencies have seen dramatic drops in business, while others (including those specializing in healthcare, IT and distribution) are scrambling to meet essential employers' demands. With so much uncertainty surrounding our industry (and the...

Webinar Recap: Optimizing Modern-day Recruitment Marketing

31 March in Articles, Artificial Intelligence (AI), Best Practices, Brand Reputation, Engagement, HR Technology, Innovation, Jobs, Marketing, Recruiting, Sales, Social Media, Staffing, Technology, Webinars

Finding and keeping talented employees is not a small task. With the “war for talent” still surging strong, many companies are scrambling to find the right people to fill their positions. This sense of urgency and the struggle with the competition getting to these desired...

How Staffing Competes with Social Media Temp Apps

18 March in Articles, Customer Service, Engagement, HR Technology, Innovation, Jobs, Marketing, Mobile, Recruiting, Social Media, Staffing, Technology

Are the temporary staffing apps popping up on social media just a nuisance – or are they a real threat to your staffing agency? If you're not familiar, temp apps allow job seekers to create profiles and sign up for work right through their phone, enabling...

The Modern Staffing and Recruiting Website: 2020 and Beyond

19 February in Articles, Best Practices, Brand Reputation, Business, Diversity, Engagement, HR Technology, Human Business, Human Resources, Innovation, Jobs, Marketing, Mobile, Mobile Devices, Recruiting, SmartPractices, Staffing, Technology, Webinars, Workforce

Classified ads? The recruiter's "little black book"? The weekly "hot candidate" fax? They're marketing dinosaurs. In truth, most aspects of staffing, marketing and technology have evolved dramatically in the past 20 years – and websites have experienced some of the most sweeping transformations. Years ago, Web 2.0...

2020 Email Tips for Your Staffing Firm

12 December in Articles, Best Practices, Business, Email, Engagement, Marketing, Recruiting, Sales, Staffing

This time of year, we're all busy. Employers have projects to wrap up. Budgets to plan. Deadlines to hit. And for many, the holidays are the busiest season of all. Job seekers are busy, too. With the pressure of the holidays, many put their search on hold...

Make Your Staffing Firm the Talk of Thanksgiving

21 November in Best Practices, HR Technology, Jobs, Marketing, Recruiting, Social Media, Staffing, Technology

Thanksgiving is just around the corner. Across the nation, employers and job seekers will be checking out of their daily routine for a much-deserved long weekend. How can your staffing agency stay top of mind during this time – and even gain sales leads, followers and...

How to Win at Networking

29 October in Articles, Best Practices, Brand Reputation, Careers, Engagement, Human Business, Marketing, Networking

Does the idea of networking make you cringe? Are you envious of people who can easily reach out to anyone in their network, and consistently get meaningful results from it? Not everyone is born with a natural ability to create connections with others. But the good...

Staffing Website Design Trends for 2020 and Beyond

21 October in Articles, Best Practices, Brand Reputation, Business, HR Technology, Marketing, Sales, Staffing, Technology

Is your website producing all the results it could (and should) for your firm? Maybe it's time to look at it with a fresh set of eyes. Design trends, tools, and best practices evolve at breakneck speed. Over time, the branding of your site may no...

Vendor Neutrality: Why Is It important?

09 August in Articles, Best Practices, Brand Reputation, Business, HR Technology, Marketing, Sales, Technology

While at the 2019 California Staffing Professionals conference, I had the great pleasure of speaking with David Searns, CEO at Haley Marketing. Haley Marketing serves a number of our mutual clients and is a frequent contributor to our blog. David and his organization partner with...