Brand Reputation

Webinar Recap: Optimizing Modern-day Recruitment Marketing

31 March in Articles, Artificial Intelligence (AI), Best Practices, Brand Reputation, Engagement, HR Technology, Innovation, Jobs, Marketing, Recruiting, Sales, Social Media, Staffing, Technology, Webinars

Finding and keeping talented employees is not a small task. With the “war for talent” still surging strong, many companies are scrambling to find the right people to fill their positions. This sense of urgency and the struggle with the competition getting to these desired...

The Modern Staffing and Recruiting Website: 2020 and Beyond

19 February in Articles, Best Practices, Brand Reputation, Business, Diversity, Engagement, HR Technology, Human Business, Human Resources, Innovation, Jobs, Marketing, Mobile, Mobile Devices, Recruiting, SmartPractices, Staffing, Technology, Webinars, Workforce

Classified ads? The recruiter's "little black book"? The weekly "hot candidate" fax? They're marketing dinosaurs. In truth, most aspects of staffing, marketing and technology have evolved dramatically in the past 20 years – and websites have experienced some of the most sweeping transformations. Years ago, Web 2.0...

How to Win at Networking

29 October in Articles, Best Practices, Brand Reputation, Careers, Engagement, Human Business, Marketing, Networking

Does the idea of networking make you cringe? Are you envious of people who can easily reach out to anyone in their network, and consistently get meaningful results from it? Not everyone is born with a natural ability to create connections with others. But the good...

Staffing Website Design Trends for 2020 and Beyond

21 October in Articles, Best Practices, Brand Reputation, Business, HR Technology, Marketing, Sales, Staffing, Technology

Is your website producing all the results it could (and should) for your firm? Maybe it's time to look at it with a fresh set of eyes. Design trends, tools, and best practices evolve at breakneck speed. Over time, the branding of your site may no...

Tired of Staffing Customer Complaints? Get Rid of the 3 Biggest Sources

16 September in Best Practices, Brand Reputation, Business, Customer Service, Engagement, Human Business, Recruiting, Sales, Staffing

Fielding too many complaints from employers and job seekers lately? Here are two of the most common ones: From clients: "That temp was minutes late to their assignment - again!" From candidates: "Nobody ever followed up with me."   At one point or another, every firm has to...

Vendor Neutrality: Why Is It important?

09 August in Articles, Best Practices, Brand Reputation, Business, HR Technology, Marketing, Sales, Technology

While at the 2019 California Staffing Professionals conference, I had the great pleasure of speaking with David Searns, CEO at Haley Marketing. Haley Marketing serves a number of our mutual clients and is a frequent contributor to our blog. David and his organization partner with...

Artificial Intelligence, Networking and a Time to Learn

09 July in Articles, Artificial Intelligence (AI), Best Practices, Brand Reputation, Business, Careers, Engagement, HR Technology, Human Business, Innovation, Jobs, Marketing, Metrics, Recruiting, Staffing, Technology, Training

I’ve been to the California Staffing Professionals Conference (CSP) for the last two years; this is one of the most educational and enjoyable industry conferences. All the conferenciers have such great information to share and do it so willingly for the benefit of the staffing...

Key Elements of an Effective Talent Acquisition Strategy

01 May in Articles, Best Practices, Brand Reputation, Engagement, HR Technology, Human Business, Human Resources, Jobs, Marketing, Metrics, Recruiting, Staffing, Workforce

“Ultimately, recruiting and hiring data can be correlated with business outcomes, such as increased revenue, which positions talent acquisition as a strategic function in the business.” ~Ji-A Min, Head Data scientist, Ideal Candidate SHRM Hawaii members gathered on April 30 for a presentation by Scott Ferrin,...

Why Does Your Staffing Firm Need a Messaging Strategy?

15 April in Articles, Best Practices, Brand Reputation, Business, Engagement, Human Business, Innovation, Marketing, Staffing

First off, what IS a messaging strategy? A messaging strategy is your agency's guide for creating clear, compelling marketing communications that: Concisely define who you are and what you do Distinguish your firm from market competitors Resonate with employers and job seekers Guide copy for your...

What Should Your Staffing Firm Do About Negative Online Reviews?

06 February in Articles, Best Practices, Brand Reputation, Business, Customer Service, Engagement, Human Business, Marketing, Recruiting, Staffing

"Help: My staffing firm just received a negative review on our Facebook page. What should I do?" While you might be tempted to get rid of the comment, that's not a good idea. Here's why: You've built a wonderful business. You pride yourself on providing an exceptional experience...