Brand Reputation

Staffing Firms can Build a Culture of Customer Service

14 August in Articles, Best Practices, Brand Reputation, Business, Customer Service, Engagement, Human Business, Marketing, Sales, Staffing, Training, Workplace

Question: What's true of love, health and a culture of customer service? Answer: You can't buy any of them! As any savvy staffing professional knows, great customer experiences start with a great culture – one that's focused on serving the best interests of clients and candidates. And...

Strengthen Your Staffing Firm’s Brand with Social Advertising

23 July in Articles, Best Practices, Brand Reputation, Business, Human Business, Marketing, Sales, Social Media, Staffing

The most well-known brands are powerful. Evocative. Instantly recognizable: Think "Coca-Cola," and you'll instantly crave a cold beverage. Think "Nike," and you'll probably imagine your next workout. Think "Southwest Airlines," and you might start dreaming about getting away for a quick vacation.   These seemingly kneejerk brand impressions aren’t...

Five Ways to Reduce Risk with Your Background Screening Program

16 July in Articles, Best Practices, Brand Reputation, Business, Careers, Discrimination, Engagement, Human Resources, Legal, Metrics, News Updates, Recruiting, Staffing

Over the past few years, litigation has tripled in employment background screening, due to increased regulations and scrutiny of the background screening process by the Equal Employment Opportunity Commission (EEOC), Federal Trade Commission (FTC), and other federal/state and industry-specific auditing agencies.  Recently, employee/candidates have filed...

Exiting Employees: Gone Today, Here Tomorrow

11 July in Brand Reputation, Customer Service, Engagement, Human Business, Human Resources, Recruiting, Staffing, Workplace

In a 2016 article published on SHRM.org, Stay in Touch with Former Employees; One Could Be Your Next Hire the author describes some of the dos and don’ts as to what companies can and should do to protect their brand image when employees leave an...

Tips for Better Staffing and Recruiting Content Marketing

18 June in Best Practices, Brand Reputation, Business, Engagement, Jobs, Marketing, Recruiting, Sales, Staffing

It's everywhere you look: Facebook, Twitter, Instagram and LinkedIn. Company websites. YouTube. Email. Direct mail. It's content marketing – and you'll find it anywhere business communication is happening. What is content marketing? If you're not familiar with this marketing technique, it's about using ideas to capture attention, and...

career fair

Recruiters – Profit from Your Career Fair Attendance

21 May in Applicant Tracking Systems, Articles, Best Practices, Brand Reputation, Business, Career Fairs, Human Business, Jobs, Recruiting, Sales, Staffing, Webinars

I work with organizations that want to Recruit, Onboard, and Retain Top Talent.  As a professional recruiter since 1981, I have worked close to 300 Career Fairs; and spoken formally prior to the Career Fair at many of them to groups of candidates on Getting...

What is Employee Experience and Why is It Trending in 2018?

15 May in Best Practices, Brand Reputation, Business, Careers, Engagement, Human Business, Human Resources, Technology, Well-being, Workplace

To put it as simply as possible, employee experience is commonly defined as "the sum of everything that an employee goes through during his or her connection with their employer." So, it's not necessarily just about the direction of your HR department, or your employee...

Free Ice Cream Today

23 April in Applicant Tracking Systems, Articles, Brand Reputation, Business, Careers, Customer Service, HR Technology, Innovation, Recruiting, Sales, Staffing, Technology

Free Ice Cream Today. That was the subject line of the first email I received when I joined SmartSearch on May 1, 2001. It came from Karla Pugleise, a co-worker I had not yet met, who I subsequently learned handled scanning hard copy resumes into...

Convert Your Social Audience into Candidates – Get Them OFF Social Media!

16 April in Articles, Best Practices, Brand Reputation, Business, Careers, Engagement, Human Business, Human Resources, Jobs, Recruiting, Social Media, Staffing

Using social media to attract candidates to your staffing or recruiting firm? It's a smart strategy. Blogging is a great way to build your employment brand. And with a variety of social sites to choose from, there are options to connect with all types of active...