Brand Reputation

What Should Your Staffing Firm Do About Negative Online Reviews?

06 February in Articles, Best Practices, Brand Reputation, Business, Customer Service, Engagement, Human Business, Marketing, Recruiting, Staffing

"Help: My staffing firm just received a negative review on our Facebook page. What should I do?" While you might be tempted to get rid of the comment, that's not a good idea. Here's why: You've built a wonderful business. You pride yourself on providing an exceptional experience...

The Best Staffing Website Leverage Targeting Technology: Remarketing

14 January in Articles, Best Practices, Brand Reputation, Business, Customer Service, Engagement, HR Technology, Marketing, Recruiting, Staffing, Technology

Upgrading or overhauling your staffing website in 2019? Smart move. A killer website is critical to winning (and retaining) business and talent in the staffing industry. But even the most beautiful, modern, well-written site won't drive sales and qualified applications unless it keeps people coming back again...

How Companies Can Become a Magnet For Talent

05 December in Applicant Tracking Systems, Articles, Best Practices, Brand Reputation, Engagement, HR Technology, Human Resources, Marketing, Recruiting, Staffing, Technology, Workplace

The tide has turned. What once was an employer’s market is now a job seeker’s delight. The unemployment rate is hovering around 4% which is something we haven’t seen in the U.S. since the 1960’s. This is great news for people seeking employment and has...

Scary Things Staffing Recruiters do to Drive Great Candidates Away

04 October in Best Practices, Brand Reputation, Customer Service, Engagement, Human Business, Jobs, Marketing, Recruiting, Staffing, Workforce

Ever been ghosted by a candidate? It's a "new normal" in staffing – and it's extremely frustrating. Viable candidates seem to vanish without a trace in the midst of the recruiting process, never to be heard from again. But recruiters aren't blameless. The word ghosting is now being...

Showing Appreciation Goes a Long Way

01 October in Articles, Brand Reputation, Business, Customer Service, Engagement, HR Technology, Human Business, Innovation, Technology, Workplace

Showing appreciation for what I have plays an important role in my life and business. I have the good fortune of working with great clients, wonderful vendor partners and dedicated and hardworking employees. These three groups have helped me to build a thriving business, and...

Staffing Firms can Build a Culture of Customer Service

14 August in Articles, Best Practices, Brand Reputation, Business, Customer Service, Engagement, Human Business, Marketing, Sales, Staffing, Training, Workplace

Question: What's true of love, health and a culture of customer service? Answer: You can't buy any of them! As any savvy staffing professional knows, great customer experiences start with a great culture – one that's focused on serving the best interests of clients and candidates. And...

Strengthen Your Staffing Firm’s Brand with Social Advertising

23 July in Articles, Best Practices, Brand Reputation, Business, Human Business, Marketing, Sales, Social Media, Staffing

The most well-known brands are powerful. Evocative. Instantly recognizable: Think "Coca-Cola," and you'll instantly crave a cold beverage. Think "Nike," and you'll probably imagine your next workout. Think "Southwest Airlines," and you might start dreaming about getting away for a quick vacation.   These seemingly kneejerk brand impressions aren’t...

Five Ways to Reduce Risk with Your Background Screening Program

16 July in Articles, Best Practices, Brand Reputation, Business, Careers, Discrimination, Engagement, Human Resources, Legal, Metrics, News Updates, Recruiting, Staffing

Over the past few years, litigation has tripled in employment background screening, due to increased regulations and scrutiny of the background screening process by the Equal Employment Opportunity Commission (EEOC), Federal Trade Commission (FTC), and other federal/state and industry-specific auditing agencies.  Recently, employee/candidates have filed...

Exiting Employees: Gone Today, Here Tomorrow

11 July in Brand Reputation, Customer Service, Engagement, Human Business, Human Resources, Recruiting, Staffing, Workplace

In a 2016 article published on SHRM.org, Stay in Touch with Former Employees; One Could Be Your Next Hire the author describes some of the dos and don’ts as to what companies can and should do to protect their brand image when employees leave an...

Tips for Better Staffing and Recruiting Content Marketing

18 June in Best Practices, Brand Reputation, Business, Engagement, Jobs, Marketing, Recruiting, Sales, Staffing

It's everywhere you look: Facebook, Twitter, Instagram and LinkedIn. Company websites. YouTube. Email. Direct mail. It's content marketing – and you'll find it anywhere business communication is happening. What is content marketing? If you're not familiar with this marketing technique, it's about using ideas to capture attention, and...