Author: Matt Lozar

Scared of Programmatic Advertising? Let’s Face Those Fears! (part 2)

08 July in Articles, Best Practices, Human Resources, Innovation, Marketing, Metrics, Recruiting, Staffing, Technology

The mere mention of the term "programmatic job advertising" makes staffing and recruiting professionals' eyes glaze over. Most aren't very familiar with the topic; as a result, it can seem a little intimidating. It's fine; I'm used to it! When people are scared (especially in business) they...

Scared of Programmatic Advertising? Let’s Face Those Fears! (part 1)

18 June in Articles, Best Practices, Business, HR Technology, Innovation, Jobs, Marketing, Metrics, Recruiting, Staffing, Technology

Your eyes glaze over. Your head starts spinning. Your brain hurts. Are you stuck in a nightmare 400-level college class? Nope, it's worse: You've just read the first few sentences of a blog post about using programmatic job advertising software to manage recruitment spend. It's fine; I'm used to...

3 Tactics to Target Website Visitors and Your Candidate Database

20 February in Applicant Tracking Systems, Best Practices, Business, HR Technology, Human Business, Recruiting, Sales, Social Media, Staffing, Technology

For the staffing industry, best-practices for marketing to employers and candidates evolve almost weekly. Within the past year, changes in social media platforms and search engines have dramatically changed the ways you should connect with, engage and appeal to your target audiences. Leveraging these changes, remarketing...