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SmartSearch Blog: Social, Search and Job Board Traffic Trends During the Pandemic

Social, Search and Job Boards During the Pandemic

14 April in Articles, Careers, HR Technology, Human Business, Jobs, Marketing, Recruiting, Sales, Social Media, Staffing, Technology, Workforce by Matt Lozar

The COVID-19 pandemic has had a profound impact on the staffing industry. Some agencies have seen dramatic drops in business, while others (including those specializing in healthcare, IT and distribution) are scrambling to meet essential employers' demands. With so much uncertainty surrounding our industry (and the...

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Make Your Staffing Firm the Talk of Thanksgiving

21 November in Best Practices, HR Technology, Jobs, Marketing, Recruiting, Social Media, Staffing, Technology by Matt Lozar

Thanksgiving is just around the corner. Across the nation, employers and job seekers will be checking out of their daily routine for a much-deserved long weekend. How can your staffing agency stay top of mind during this time – and even gain sales leads, followers and...

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Scared of Programmatic Advertising? Let’s Face Those Fears! (part 2)

08 July in Articles, Best Practices, Human Resources, Innovation, Marketing, Metrics, Recruiting, Staffing, Technology by Matt Lozar

The mere mention of the term "programmatic job advertising" makes staffing and recruiting professionals' eyes glaze over. Most aren't very familiar with the topic; as a result, it can seem a little intimidating. It's fine; I'm used to it! When people are scared (especially in business) they...

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Scared of Programmatic Advertising? Let’s Face Those Fears! (part 1)

18 June in Articles, Best Practices, Business, HR Technology, Innovation, Jobs, Marketing, Metrics, Recruiting, Staffing, Technology by Matt Lozar

Your eyes glaze over. Your head starts spinning. Your brain hurts. Are you stuck in a nightmare 400-level college class? Nope, it's worse: You've just read the first few sentences of a blog post about using programmatic job advertising software to manage recruitment spend. It's fine; I'm used to...

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3 Tactics to Target Website Visitors and Your Candidate Database

20 February in Applicant Tracking Systems, Best Practices, Business, HR Technology, Human Business, Recruiting, Sales, Social Media, Staffing, Technology by Matt Lozar

For the staffing industry, best-practices for marketing to employers and candidates evolve almost weekly. Within the past year, changes in social media platforms and search engines have dramatically changed the ways you should connect with, engage and appeal to your target audiences. Leveraging these changes, remarketing...

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Author: Matt Lozar

Scared of Programmatic Advertising? Let’s Face Those Fears! (part 2)

Scared of Programmatic Advertising? Let’s Face Those Fears! (part 1)

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