3 Ways to Use AI in Marketing for Recruiters In 2018 and Beyond
As technology continues to advance at an exponential rate, the world and how it operates changes, as well. Artificial Intelligence (AI), for instance, is no longer confined to science fiction. AI is even making its way out of the tech sector and into other areas of business, such as marketing and recruiting.
In this post, we’ll discuss three ways AI in marketing is changing the way new talent is recruited through human resources.
Using AI in Marketing
The use of AI in marketing is extremely varied. In the world of online advertising, the use of AI is found within the search engines themselves. But it’s also now integrated into the major social media platforms, such as Facebook and Instagram.
This technology is already being applied to the world of business in various forms, as well. The form we’ll be examining today is the use of AI in marketing and how it improves recruiting metrics.
Listed below are three main advantages:
- Reducing Recruiter Bias
It would seem fitting that the main advantage of AI in marketing is removing the human element from at least part of the equation.
Despite good intentions, human beings are wired with certain biases in place. Some of these biases are conscious, while others are unconscious. Utilizing AI in the recruitment process can improve the candidate screening process by eliminating uninformed choices based on, for example, gender or ethnicity.
This technology also improves the quality of screened candidates. The AI system enables recruiters to look beyond the keywords in a resume so they may better evaluate talent. AI is also used to formulate job postings in an effort to appeal to more individuals.
- Improving Candidate Engagement
AI has already helped improve the quality of your candidate pool. But it can help recruiters establish contact with those ideal candidates, too.
Typically, potential candidates do not interact with an employer after posting their application to a recruitment website. Using AI, however, employers are able to engage their applicants promptly. Furthermore, these interactions are more natural and effective than other message response systems.
AI can also provide the means necessary to efficiently re-engage with past applicants. Submitted resumes often remain untouched after a position has been filled. AI enables recruiters to re-establish contact with a very select group of the previous applicants.
- Increased Recruitment Efficiency
The days of sifting through stacks of cover letters and resumes are over. Recruiters can now use AI to sort and manage candidate assessments and on-boarding faster than ever before.
Hiring new talent is expensive. By using AI, the recruitment process from start to finish is more streamlined. AI improves the process in the following ways:
- Quality candidates are more easily identified
- Contact with desirable candidates is established more quickly
- Potential candidates are managed for future openings
- Maintaining contact between acceptance and onboarding
- Managing relationships with current employees
With a more streamlined process, recruiters will have more time and energy to devote to their current and future recruits.
AI systems can’t perform all the work, though. Despite all the benefits of technology, recruiters are still an important part of the equation.
AI simply helps make the process more effective by enabling the recruiters themselves to make more informed decisions.
Do you have marketing experience using AI systems? The time has come. BizzwithBuzz, Inc. is the trusted design agency for SmartSearch and many other HR Tech and HR-related brands.